Disa dit\u00eb m\u00eb par\u00eb, Migros njoftoi se 80 nga 250 markat e saj do t\u00eb hiqeshin nga tregu. Nd\u00ebr t\u00eb tjera, marka e saj me p\u00ebrmbajtje t\u00eb lart\u00eb proteinash Oh! dhe marka e vajit t\u00eb ullirit Alexis. Tani rezulton se deri n\u00eb dhjet\u00eb p\u00ebrqind e produkteve mund t\u00eb zhduken nga raftet.<\/p>\n
M\u00eb par\u00eb, dihej se disa produkte t\u00eb M-Classic dhe M-Budget do t\u00eb riem\u00ebrtoheshin. P\u00ebr shembull, paketimi i sapunit t\u00eb l\u00ebngsh\u00ebm M-Budget dhe i patateve t\u00eb skuqura M-Budget do t\u00eb ridizajnohen, sepse konsumator\u00ebt do t\u00eb turp\u00ebroheshin t\u2019i p\u00ebrdornin n\u00eb sht\u00ebpi. Kjo p\u00ebr shkak se paketimi sinjalizon se duhet t\u00eb kurseni. Por nuk mbetet vet\u00ebm me paketimin e ri, transmeton albinfo.ch.<\/p>\n
Gama komb\u00ebtare e markave private do t\u00eb reduktohet. Prandaj, produkte t\u00eb shumta q\u00eb jan\u00eb t\u00eb disponueshme n\u00eb t\u00eb gjitha supermarketet Migros n\u00eb t\u00eb gjith\u00eb Zvicr\u00ebn do t\u00eb zhduken, shkruan 20minuten. Dhjet\u00eb p\u00ebrqind e 10,000 artikujve ka t\u00eb ngjar\u00eb t\u00eb eliminohen.<\/p>\n
Z\u00ebdh\u00ebn\u00ebsja e Migros, Prisca Huguenin-dit-Lenoir, shpjegon: \u201cKy rregullim b\u00ebhet si pjes\u00eb e strategjis\u00eb son\u00eb t\u00eb supermarketeve me q\u00ebllim q\u00eb oferta jon\u00eb t\u00eb jet\u00eb m\u00eb e qart\u00eb dhe m\u00eb e organizuar mir\u00eb.\u201d Strategjia p\u00ebrkat\u00ebse u zhvillua nga Grupi Migros s\u00eb bashku me Supermarkt AG dhe u zbatua gradualisht q\u00eb nga marsi i k\u00ebtij viti.<\/p>\n
Huguenin-dit-Lenoir shpjegon se nuk \u00ebsht\u00eb planifikuar asnj\u00eb reduktim i asortimenteve t\u00eb synuara, por po kryhet nj\u00eb shqyrtim holistik i ofert\u00ebs. Ajo thot\u00eb: \u201cQ\u00ebllimi \u00ebsht\u00eb t\u00eb zvog\u00eblohen markat ose produktet m\u00eb pak t\u00eb njohura me dublikime n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb leht\u00ebsohet orientimi.\u201d<\/p>\n
Emra t\u00eb m\u00ebdhenj si Frey, Farmer dhe Bl\u00e9vita mbeten n\u00eb gam\u00eb. N\u00eb t\u00eb ardhmen, produktet e markave m\u00eb pak t\u00eb njohura do t\u00eb etiketohen vet\u00ebm me \u201cMigros\u201d.<\/p>\n
Si\u00e7 i tha nj\u00eb burim i brendsh\u00ebm CH Media, reduktimi i planifikuar i referohet gam\u00ebs totale, e cila p\u00ebrfshin rreth 40,000 artikuj. Si rezultat, deri n\u00eb 4000 produkte duhet t\u00eb eliminohen. Megjithat\u00eb, Migros e mohon k\u00ebt\u00eb.<\/p>\n
\/albinfo<\/p>\n
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